THE COLLECTIVE CHOICE
Our Story
A collection of everyday, go-to apparel that our community have loved and shared.
Beachwear, Summerwear & Evening Wear.
Feel Light with Hand Crocheted in Natural Cotton.
The finest from Nature - Hemp, Kala Cotton & Wools,
Handcrafted by Artisanal Communities with the Traditional Wisdom of our ancestors.
FREE SHIPPING ACROSS INDIA & NOW SHIPPING WORLDWIDE
Breathable, Lightweight, Natural Hemp Pulla made by artisans & designers in Himachal.
Our Footwear are durable, anti-microbial, green and designed for homes & offices with AC environments.
Breathing New life into the discarded.
Handcrafted & Designed for the Circular seekers.
Every piece you buy from us is interwoven with tradition,
stories & our passion that goes into making it.
Our pieces are one of a kind customized to your size and made to order. This make each piece unique to you.
For Made to Order garments, delivery takes between 7 to 21 days based on availability of material, dyes and artisans.
Free shipping on all orders across India.
1500 +
Weavers skilfully crafting bespoke fabrics
200 +
Knitters who knit a culture with each movement
100 +
Artisans who handcraft natural hemp footwear
175 +
Designers & students from design institutions
Partners who share the vision for a responsible & sustainable future for artisanal communities & nature.
... who believe in a conscious & mindful lifestyle.
The shirts came out to be much merrier than expected.
Comfortable and as good as Vibrams in its grip.
Thank you for the pine green pulla pair,they are comfortable and easy to walk in. I have been wearing these earlier too. Every one loved them at the institute....I was comfortable that's important as I have broad and flat feet! Thank you!
They're really comfortable and walking with them on gives a very pleasant feeling, like I'm out in nature, walking on grass. It also provides great support to the the feet and feels snug.
Loved the design, the colour bled a little.
Size was a little loose but love them! Happily flopping around my home for now :)
... could not find in photos but holding them in hands and wearing them is an experience in itself.Thanks a lot for making this possible by your Team - For a Customized Indus Red Tie Die
I've loved using them and actually prefer them over other indoor footwear that is usually available in the market. For one, it's a much better slipper and it's also sustainable and supports local artisans.
Oh yes they're ultimate.
This Winter, treat your skin with Natural Care.
100% Pure, Natural Oils and Scrubs.
Traditional wisdom, Design Thinking and Social Enterprise. over 40 years of research, teaching, design & artisanal practice.
- to help us make better choices.