Merino wool is a rare gem in the realm of natural fibers, sourced from the fine fleece of the Merino sheep. Its exquisite softness, longevity, and thermal qualities make it a favorite among discerning fashionistas and outdoors enthusiasts alike. The secret to its appeal lies in its incredibly fine fibers, measuring a mere 18.5 microns or less, which caress the skin like a gentle breeze while effectively regulating body temperature by wicking away moisture and insulating in cold conditions.

With fibres that are 20% the diameter of human hair, merino wool is breathable, incredibly soft and is perennial all-season wear. Evolved over the years to combat the coldest and harshest conditions in the Himalayas, Merino Wool is naturally water-repellent

This precious wool possesses remarkable resilience and elasticity, allowing it to retain its shape, strength, and comfort even after numerous washings and prolonged wear. 

 In addition to its luxurious softness, Merino wool is also prized for its thermal qualities. It provides excellent insulation, even in cold and damp conditions, by trapping warm air close to the body. Moreover, Merino wool is also highly breathable, which allows air to circulate and prevent overheating. These properties make Merino wool an ideal material for winter clothing and outdoor gear.

Another remarkable property of Merino wool is its durability. It is a strong and resilient material that can withstand frequent use and washing without losing its shape or quality. This feature also makes it an eco-friendly and sustainable choice, as it can last for many years and reduce the need for frequent replacements.

Merino wool also possesses exceptional moisture management properties, as it can absorb up to 30% of its weight in moisture without feeling damp or heavy. This ability to wick away moisture from the skin makes it an excellent choice for activewear and outdoor clothing, where staying dry and comfortable is crucial.

Another feature that makes Merino wool a favourite is the fact that it is not as itchy as regular wool. Merino wool absorbs all odour molecules and only releases them upon washing. On top of that, you don’t need to wash it each time you’ve worn it. Just hang it in the open air and enjoy it again the next day.