RESPONSIBLE PARTNERSHIPS

RESPONSIBLE PARTNERSHIPS

“Demand quality, not just in the products you buy, but in the life of the person who made it.” – Orsola de Castro


The Humane Collective came into being with the conjecture of 20 years of academic design experimentation + professional practice at Lemon Design and 70 years of social enterprise at Bhuttico and The Wool Knitters. We are inspired by each other’s honesty, the ethics that enabled this partnership and a deep-rooted meticulous work culture. Passionate about everything natural - this alliance brings modern ideas of design and artisanal ways of shaping them with communities that have spent generations to acquire. 


We believe in the idea of a collective co-creation of value for an ecological system. The harmony between Nature, Society and Economics is the bottom-line of this collaboration. 




LEMON DESIGN

An award-winning Strategic Branding and Integrated Design Consultancy based in Pune, India.


Lemon Design is an award winning and leading Integrated  Strategy, Branding and Design consultancy based in Pune, India. A multidisciplinary, cross-cultural team with over 22 years of experience in holistic design systems, solutions, products and  services for - Brands, Communication, Packaging, Product & Transportation, UX/UI, Spatial Experiences & Interiors (Museums, Exhibitions, information centers and parks).


From working with the local tribes to design, develop & build self-sustaining habitats, agriculture and Agri-craft practices in the dense jungles of remote tribal Meghalaya to partnering with multinational companies on sophisticated design strategies for brands, experiences and products, our work has spanned multiple industries, geographies, medium and demographics. Empathy and value creation have been an integral part of all design interventions that we propose.


LINKS:

Lemon Design, a leading Indian Strategic Branding and Integrated Design Consultancy.

Lemon Design (@lemondesign_india) • Instagram photos and videos

https://www.facebook.com/lemondesign/

http://www.linkedin.com/company/lemon-design-pvt.-ltd

http://twitter.com/lemondesign_in



WOOLKNITTERS

There’s no limit to what 500 pairs of hands can achieve. We're proof of it. 

  

The Woolknitters represent the craftsmanship of over 500 talented women artisans, natives of the Kullu Valley, India, who are carrying forward the age-old tradition of knitting and weaving. Their passion translates into machine-free clothing that you can wear for seasons, and accessories that bring the authentic flavor of the Himalayas to you and your home.

   

From engaging the local crafts people in reviving and rejuvenating languishing local practices to innovating and promoting local materials and practices, they are an example of what women-led social enterprises can strive for.


The Woolknitters have also worked with Brands like II-II Clothing, LikeMary-UK, MaRGN, The Hemp Foundation, amongst numerous others as their knitwear and woven garment producers.


When you choose the Woolknitters to stack up your wardrobe favorites, know that you’re not just choosing a brand, you’re choosing to honour and champion the work of those 500 women.  



LINKS:

https://instagram.com/thewoolknitters?utm_medium=copy_link

Our Blogs

Revival of the Pulla Footwear Craft - Himachal
03
Feb
Bringing the traditional hemp pulla footwear alive. A huge positive movement of endangered craft revival - towards a more circular growth of micro-economies that are rooted in indigenous and natural ecosystems. Thereby contributing to overall wealth & prosperity generation by utilising local knowledge and resources to meet the social and environmental imperatives.